If you are a small business owner or start-up entrepreneur looking to dip your feet in the infinite world of online possibilities, free digital marketing tools can be a great starting point.
Most small businesses who are averse to spending on tools, because of their limited budgets and resources can always look to free tools for boosting efficiency and performance.
The widespread repercussions of the COVID-19 pandemic have been felt by the industry. It has accelerated digital transformations for many traditional businesses. Business owners who were earlier reluctant to try elements like social media are not more than happy to engage with it.
In this article, I am writing about the best free digital marketing tools for businesses in 2021. However, before I get to the list of tools, let us first look at what are digital marketing tools and how they can impact a business.
Digital Marketing Tools: What are they?
Digital Marketing Tools are essentially software, which helps you optimize the efficiency of your digital strategies. For example, if your brand is pursuing social media, you might realize that manually posting a single post on five different platforms can take someone an hour.
In terms of business, using a simple tool that helps you schedule the post can help save thirty-man hours every month. This can then be used to address other issues like content creation and so on.
What I am are trying to essentially say is that businesses should always be on the lookout for digital marketing tools, which help them cut down on time, energy, and efforts. If the tool allows for more functions, great!
While there is an assumption that paid tools are the best, the fact of the matter is that it isn’t always the case. If you are smart and are able to do your research, you will be able to optimize the performance of your internal operations, sales, and marketing with the help of free digital marketing tools.
List of the 9 Best Digital Marketing Tools for Businesses
- Email Marketing- Mailchimp
Email marketing is a fundamental and core necessity of any business in this day and age. Email marketing has been proven to deliver the highest ROIs in terms of any marketing strategy. With Mail Chimp, you can successfully execute email marketing campaigns if you have a smallish list of around 2000. It also offers free templates and a host of other goodies.
- Work Management-Trello
Optimizing and streamlining internal operations, following up, and assigning tasks can be a pain for any business. Thanks to Trello, you can easily monitor the status of the work assigned to your employees. Trello is simple, easy to understand, and shows the entire process, including the individual making the edits. Most importantly, it is absolutely free for many functions.
- Blog Topic Research- Answer The Public
Inbound Marketing is slowly becoming one of the most sought-after strategies for building credible leads for a business, with Answer The Public, you will be able to generate topics and titles for your next blog or any other guest posting need. It works in a very similar fashion to a search engine and shows you what consumers are searching for in your industry niche.
- Conversion Tool- LeadGen App
One of the most pressing problems any business faces is converting leads into qualified ones. Most people abandon the landing page and fail to submit the final details on a lead gen form. With the remarkably smart LeadGen App, you will be able to create engaging and attractive lead capture forms, which are going to successfully boost your conversion rates.
- Customer Relationship Management (CRM) Tool- HubSpot
It is always good to engage with customers in a time-bound and meaningful fashion. With HubSpot, you will be able to build relationships with your customers. In addition, you will be able to track sales, maintain contact lists, and allow your sales team key inputs to help them manage their future campaigns. HubSpot is a great free asset for businesses and will remain on top in 2021.
- Social Media Marketing Tool- Hootsuite
As we already mentioned in the last section, coordinating manual postings on social platforms can be very time-consuming. With a free digital marketing tool like Hootsuite, you will be able to schedule all your posts on the different platforms. The tool will also show you good data, which you can then use to further improve your content creation process.
- Cloud Storage Solutions- Dropbox
It is important for businesses to store data in such a way that it is not only safe but also accessible to all. While you have your traditional Google Drive, using Dropbox is also a great option. You have support for all your document formats including MS Word, MS Excel, and so on. You can also share the folders with respective members within your organization.
- Customer Insights – SentiSum
Every business needs to know their customers inside and out. Every decision, from product management through to marketing should focus on improving customer adoption, reducing customer churn, and improving brand loyalty and advocacy. SentiSum makes knowing your customers by applying artificial intelligence to customer feedback, revealing granular insights like churn drivers, friction points and customer sentiment across every support ticket, survey result and customer review. If you’re a Zendesk user, SentiSum’s Zendesk sentiment analysis tool can automate ticket tagging so you can surface insights quickly.
- Lead Generation – Fresh Lead Finder
Businesses cannot flourish without lots of fresh, new leads coming through the doors, but to do that you’ll need a powerful lead finder such as Fresh Lead Finder. This handy tool will find you leads in any industry in just a few minutes, and what’s great is it supports searches in any city in the world. It finds business names and email addresses as well as other useful data pieces.
The Final Word
If you are a business, which is recently testing the waters of digital, it is best that you start off with the free tools. Once you have been able to understand how they work individually as well as feel the impact of the same on your business as a whole, you can then proceed with their paid versions. Almost all the digital marketing tools on the list come with an advanced paid offering, which unlocks more features and functions.
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.