Backlinks are as important for the health and survival of websites as water is for human beings. We need our food, sleep, and other essentials much in the same way as websites require content, mobile optimization, speed, and a host of other search guidelines.
In very simple words, the higher the number of backlinks you have in niche sites on the internet, the better are your chances for ranking for keywords. More keywords translate into more traffic, and the same contributes to higher queries and sales.
In this article, we bring you a list of the top link building companies and agencies in 2021`. Brands prefer working with them for a number of reasons. They are affordable, know how to make brands rank, and offer excellent SEO learnings and guidance for brands.
However, before we get to the list, let us look at why Google considers backlinks as important for search rankings.
Why Backlinks are Important for Google: An Assessment
According to leading digital marketing experts, Google considers backlinks as important trust signals. This means that every time a site links to your website, Google looks upon it as a vote of confidence. Greater backlinks mean that different publishers and websites are trusting your website’s and brand’s credibility and want their readers to benefit from your content.
It should also be pointed out that Google allows for only White Hat Link Building strategies to be pursued. White Hat strategies are defined by the quality of the content, the effort spent in outreach, and building relationships on the internet.
This is primarily what separates the best link building companies from the average ones. Placing links in directories, PBN sites, etc. as strategies have faded away because of their non-performance. For backlinks to work, they need to be of a high-quality.
This quality is measured by the metrics of the linking website, the amount of traffic it has, and the niche it enjoys. Niche-based link building in high metric sites offers maximum results.
List of the 6 Best Link Building Agencies in 2021
- Page One Power-
We would want to start the list with a link building agency that has outperformed some of the biggest names in the industry. While many people are aware of the best practices of high-quality link building, it is only Page One Power, which has been able to put their own twist on it.
They have been successful in cultivating relationships with thousands of bloggers and publishers across different industry niches. Their reliance on long format SEO optimized content means that the publishers are willing to publish them in exchange for backlinks.
- The HOTH-
The HOTH is no stranger to being on the list of best link building agencies. With more than a decade’s worth of experience in the field of digital marketing, they are one of the pioneers of the link building game. Their experience, quality focus, and turnaround times are exceptional.
What many are unaware of is the fact that the HOTH has also evolved its own SEO Tool much like MOZ and AHREFS but has kept it limited to its own users. This allows users to get a competitive edge in the SEO and link building genre over their competitors.
- Marketing Lad-
We got to list our agency as well! Marketing Lad is a link building agency which helps businesses to build a strong online presence on the search engines and increase their rankings through effective guest posting services.
Marketing Lad helps both established or new businesses to stay on the top of search results and also make sure that your DR/DA will increase and stand out from your competitors.
P.S Bonus Read: BEST FREE DIGITAL MARKETING TOOLS
- FAT JOE–
Like HOTH, FAT JOE is a fairly well-known name in SEO circles. For a very long time, FAT JOE has emerged as one of the most respected and established brands that offer expert Blogger Outreach solutions. They work with some of the highest-ranked bloggers and seed content.
As against HOTH, whose specialization areas are more to do with Guest Posting, FAT JOE emphasizes Blogger Outreach. They say that long-term relationship building with niche bloggers is one of the most effective ways to build high-quality backlinks.
- Neil Patel Digital-
If you do not know who Neil Patel is, you are probably very new to digital marketing. Many brands and agencies prefer working with Neil Patel Digital simply because of the gamut of services they get on one single platform.
When you work with Neil Patel Digital, you are able to access their expertise in Link Building, Content Marketing, PPC, Social Media, and other digital marketing avenues. Brands prefer having one centralized agency look after all their digital marketing needs and requirements.
- Rhino Rank-
A smaller name on the list, Rhino Rank has been able to establish itself as a Link Building Agency based on the strength of its own internal products. According to some estimates, the agency owns and operates more than 100+ niche websites, which it uses for its client’s link building needs.
They have also been able to establish relationships with multiple bloggers and publishers. Networking is something, which Rhino Rank can be commended for. However, when compared to the other names on the list, they are small and still have a long way to go in order to reach that level.
The Final Word
As long as search engines exist, link building will continue to be an important strategy to boost search performance. Yes, the strategies, the best practices, and the guidelines will keep changing with every update from Google. If you are working with any of the brands on the list, you can be certain that you will start seeing the benefits of high-quality backlinks aiding your website traffic, metrics, sales, and queries.
If you feel we have left out some worthy names from the list, let us know in the comments section below.
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.