INFORMATION RELATED TO Media, Business & Digital Marketing

SEO or PPC: Which is Better for Your Brand

Introduction SEO and PPC are two major areas of the digital marketing umbrella. Both of them are responsible for generating traffic to your website. In very simple words, SEO helps in generating organic traffic and PPC helps in generating paid traffic. Today we are going to look at which area is better for your brand …

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11 Best AI Chatbots- Importances and benefits

Introduction A chatbot is defined as a software application that simulates an interactive human conversation with voice commands or text chats. It uses artificial intelligence & natural language processing(NLP) to know what humans want instead of providing direct contact with a live human agent. It guides them to their desired result with as little work …

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7 Reasons Why Explainer Videos Still Matter Today

Introduction Who doesn’t know what explainer videos are? It’s an excellent video marketing strategy to improve conversion rates in no time.  Many marketers have used explainer videos to better advertise their products without being pushy. With an explainer video, business owners can spread their messages much more effectively, enabling them to build a bigger audience.  …

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What is Link Building? A Simple and Extensive Guide For Everyone

Introduction Link building is one of the top factors that comes in Search Engine Optimisation. Doing only content optimisation and work on technical parameters without link building is useless.  Link building is the essential part of SEO including two other important aspects – Content and On-Page Optimisation. In the above image, you can understand the …

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Best EdTech companies in the USA – 2021

Introduction With Technology becoming more useful in day-to-day life, its use in Education is becoming imperative. As Covid-19 pandemic has forced everyone to stay indoors, thereby making our education dependent on technology. Education can be integrated with Technology giving birth to a platform known as EdTech (Acronym for  Education+Technology), which uses a computer or mobile phone …

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11 Essential Post-Pandemic Remote Working Tools

Introduction As we move into the post-pandemic world, many organizations will still be working with remote teams. Additionally, employees who have become accustomed to working from home over the past few months may want to continue working remotely. However, managing a remote team can be challenging. Aside from having a strategy, including remote working policies, …

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How Video Content Can Help Rank your Website

Introduction One of the hardest obstacles websites go through, is competing to get on the first page of search engines like Google. There are several strategies you can adopt to help do so, from keyword searches to strategically structuring blog posts. Simple factors, like having a great title tag and an enticing meta description can …

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5 Best Free Link Building Tools to Help You Build Backlinks

Introduction While the past few years have seen SEO or Search Engine Optimization evolve into newer spheres and domains, building backlinks will continue to be the top priority.  SEO executives around the world agree that to optimize the performance of any website, building backlinks is essential.  If you are connected to the world of SEO, …

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Ahrefs Vs Moz – Who is the best for your brand in 2021?

Introduction When you start the journey of optimising your website with the best practices of SEO. You have to come across from Ahrefs and Moz as they are the leading tools for Search Engine Optimisation (SEO). Now, many marketers and businesses get confused about what tool would be the best for our SEO optimisations. Today, …

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Digital Marketing Guide for Beginner’s in 2021: Simple & Extensive

Introduction Are you a business owner, marketing executive, or student looking to understand what is Digital Marketing? Do you know what are some of the important digital touchpoints and how you can amplify them for performance? Have you looked at Digital Marketing Guides, references and researches only to be confused by the scale of it …

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9 Best Free Digital Marketing Tools for Businesses in 2021

Introduction If you are a small business owner or start-up entrepreneur looking to dip your feet in the infinite world of online possibilities, understanding free digital marketing tools can be a great starting point.  Most small businesses who are averse to spending on tools, because of their limited budgets and resources can always look to …

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Best Link Building Companies or Agencies In 2021

Introduction Backlinks are as important for the health and survival of websites as water is for human beings. We need our food, sleep, and other essentials much in the same way as websites require content, mobile optimization, speed, and a host of other search guidelines.  In very simple words, the higher the number of backlinks …

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10 Best Podcasts for Marketers and Businesses in 2021

Table of Contents Introduction Nowadays everyone is looking for information from podcasts, listening to successful stories and business talks. Even if you are too busy in your daily activities, podcasts are great resources to stay updated with the new trends and information. Podcasts are great because you can plugin to headphones and listen to them …

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