INFORMATION RELATED TO Media, Business & Digital Marketing

Competitive keyword research strategy in 2021

Want to make sure that your customers find you online? Why keyword research is important? Then you are going to need some great keyword research. What is keyword research? Keyword research is a practice by Search engine optimization(SEO) professionals for finding and analyzing search terms (aka “keywords”) that users enter into search engines when looking …

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Maslow’s pyramid of needs applied to Digital Marketing

The  Pyramid of Maslow is an exclusive example of classic marketing, but do you know how?NO? Don’t worry and get ready to get your facts clear with us. The idea is to help you understand digital marketing from a different perspective so that you can segment well and mark outstanding content. I’m Aabhas Vijay, founder …

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Why do you a need Digital Marketing Strategy in 2021

Introduction From a general perspective, marketing is the practice of identifying and satisfying the needs of a customer. But now in this ever-growing era of digitalization, widespread and intense use of technology is being made in order to be a step ahead of the competition.  Since the exponential increase in online platform usage and accessibility, …

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5 Education Marketing Trends in 2021

Introduction 2021 is an era of uncertainty, especially when it comes to education. We’re in a period of rapid change led by the ongoing COVID-19 pandemic. For some companies in the education sector, it’s an exciting opportunity to discover new business opportunities like virtual learning. For others, it’s a race to modernize old delivery models as …

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Best Marketing and Link Building Communities For Digital Marketers

Introduction Link building is the process of building relevant links to a website from external websites or put simply, it is the process of making other websites link back to your website. Link building can increase the number of high-quality links leading to a website, successively increasing the possibility of the website ranking highly in …

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5 Effective Ways to Generate Leads for Your Business

INTRODUCTION  The last decade has seen an exponential boom of emerging start-ups, making the business universe even more competitive. As they say, to stay in business you have to become the business, modern age requires special techniques which will let you and your business stand out from the noise. Generating Leads is one among those …

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SEO or PPC: Which is Better for Your Brand

Introduction SEO and PPC are two major areas of the digital marketing umbrella. Both of them are responsible for generating traffic to your website. In very simple words, SEO helps in generating organic traffic and PPC helps in generating paid traffic. Today we are going to look at which area is better for your brand …

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11 Best AI Chatbots- Importances and benefits

Introduction A chatbot is defined as a software application that simulates an interactive human conversation with voice commands or text chats. It uses artificial intelligence & natural language processing(NLP) to know what humans want instead of providing direct contact with a live human agent. It guides them to their desired result with as little work …

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7 Reasons Why Explainer Videos Still Matter Today

Introduction Who doesn’t know what explainer videos are? It’s an excellent video marketing strategy to improve conversion rates in no time.  Many marketers have used explainer videos to better advertise their products without being pushy. With an explainer video, business owners can spread their messages much more effectively, enabling them to build a bigger audience.  …

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What is Link Building? A Simple and Extensive Guide For Everyone

Introduction Link building is one of the top factors that comes in Search Engine Optimisation. Doing only content optimisation and work on technical parameters without link building is useless.  Link building is the essential part of SEO including two other important aspects – Content and On-Page Optimisation. In the above image, you can understand the …

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Best EdTech companies in the USA – 2021

Introduction With Technology becoming more useful in day-to-day life, its use in Education is becoming imperative. As Covid-19 pandemic has forced everyone to stay indoors, thereby making our education dependent on technology. Education can be integrated with Technology giving birth to a platform known as EdTech (Acronym for  Education+Technology), which uses a computer or mobile phone …

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11 Essential Post-Pandemic Remote Working Tools

Introduction As we move into the post-pandemic world, many organizations will still be working with remote teams. Additionally, employees who have become accustomed to working from home over the past few months may want to continue working remotely. However, managing a remote team can be challenging. Aside from having a strategy, including remote working policies, …

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How Video Content Can Help Rank your Website

Introduction One of the hardest obstacles websites go through, is competing to get on the first page of search engines like Google. There are several strategies you can adopt to help do so, from keyword searches to strategically structuring blog posts. Simple factors, like having a great title tag and an enticing meta description can …

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5 Best Free Link Building Tools to Help You Build Backlinks

Introduction While the past few years have seen SEO or Search Engine Optimization evolve into newer spheres and domains, building backlinks will continue to be the top priority.  SEO executives around the world agree that to optimize the performance of any website, building backlinks is essential.  If you are connected to the world of SEO, …

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Ahrefs Vs Moz – Who is the best for your brand in 2021?

Introduction When you start the journey of optimising your website with the best practices of SEO. You have to come across from Ahrefs and Moz as they are the leading tools for Search Engine Optimisation (SEO). Now, many marketers and businesses get confused about what tool would be the best for our SEO optimisations. Today, …

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Digital Marketing Guide for Beginner’s in 2021: Simple & Extensive

Introduction Are you a business owner, marketing executive, or student looking to understand what is Digital Marketing? Do you know what are some of the important digital touchpoints and how you can amplify them for performance? Have you looked at Digital Marketing Guides, references and researches only to be confused by the scale of it …

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8 Best Free Digital Marketing Tools for Businesses in 2021

Introduction If you are a small business owner or start-up entrepreneur looking to dip your feet in the infinite world of online possibilities, understanding free digital marketing tools can be a great starting point.  Most small businesses who are averse to spending on tools, because of their limited budgets and resources can always look to …

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Best Link Building Companies or Agencies In 2021

Introduction Backlinks are as important for the health and survival of websites as water is for human beings. We need our food, sleep, and other essentials much in the same way as websites require content, mobile optimization, speed, and a host of other search guidelines.  In very simple words, the higher the number of backlinks …

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10 Best Podcasts for Marketers and Businesses in 2021

Table of Contents Introduction Nowadays everyone is looking for information from podcasts, listening to successful stories and business talks. Even if you are too busy in your daily activities, podcasts are great resources to stay updated with the new trends and information. Podcasts are great because you can plugin to headphones and listen to them …

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