Keyword research is used by many SEO professionals to look for search terms that the customers enter into any search engine when looking for a product, service, or general information. Keywords are basically the queries that are asked by users in search engines.
A query could be a navigational, informational, or transactional search query. Firstly the SEO professionals research the keywords and then align web pages with these keywords to achieve better rankings in search engines. Once a niche keyword is found, they expand on it to find similar keywords.
The objective of keyword research is to create a large number of precise terms which are highly relevant to the given input keyword. It involves brainstorming and the use of good keyword research tools. Optimizing a website’s content and backlinks for the most relevant keywords is essential to achieving the best SEO results.
It is favorable for a website to search for relevant keywords that have low competition and a very high number of searches. It makes it easier to get a higher rank in search engines which usually results in more web traffic. The flaw of this practice is that the website is optimized for alternative keywords instead of the main keyword. It is challenging to rank the main keywords due to high competition.
Three important concepts should be considered when conducting keyword research:
- A good keyword should be closely related to the website’s subject. The majority of search engines use an internal quality system to check website relevance related to possible keywords while a non-related keyword is unlikely to rank well for a website.
- The keywords that are highly competitive have low chances to rank at the top. The keywords that have no monthly searches are believed to create less or zero traffic so they have little value for SEO.
- Keyword stuffing on a web page should abstain.
SEMScoop:
SEMScoop is a powerful and multifunctional keyword tool with high accuracy for keyword research. It is a great SEO tool that can be used against your competitors as it provides you with competition analysis and advanced SEO metrics. In order to analyze a keyword, you have to input your seed keyword in the SEMScoop keyword data analysis bar, select the right location and language and click on the search button. For example, I used the keyword ‘’Marketing Lad’’ and I will get a complete keyword analysis as shown below.
Review and features of SEMScoop:
1. Related Keywords:
When we enter a keyword, a full list of keyword ideas appears on the left-hand side as shown below.
The above list shows the set of keywords that are relevant to the parent keyword,’ Marketing Lad’ and they may also include keyword ideas you may not know existed. The keyword ideas tab shows you relevant keywords with an overview of metrics like CPC and PPC, and search volume. It is very important to get related keywords in any keyword research tool.
2. Keyword Metrics Data:
The above image shows the complete keyword analysis for the keyword you plan to rank for. The keyword metrics data includes Search Volume, CPC, PPC, DA, PA, etc.
Keyword Difficulty:
It is an essential metric for any SEO tool. The data provided by the keyword difficulty feature will give you an overview of how easy or difficult it is to rank for your relevant keyword. In other words, it indicates whether a keyword will rank easily in search engines for top ten results. A low keyword difficulty score means more chances to rank.
The below table indicates the keyword difficulty score on a scale of 1-100.
| Keyword Difficulty Score | Keyword Competition |
| 0-10 | No competition |
| 11-20 | Extremely low competition |
| 21-30 | Low competition |
| 31-40 | Moderate competition |
| 41-50 | Somewhat high competition |
| 51-65 | Very high competition |
| 65-100 | Do not even think about it |
In this case. The keyword ‘’Marketing Lad’’ is 35 and has moderate competition.
Average Domain Authority:
The website’s ability to rank in search engines on a scale from 1-100 is called Moz Domain Authority. If the value of this metric is low it means more chances to appear in SERPs.
Average Domain Age:
It represents the period that a domain has been registered and active, if the domain age is more it means more trustworthy to search engines and less domain age means hard to rank.
Average Referring Domains:
It indicates the number of unique domains with at least one link for search engine top-ranked pages.
Estimated Content-Length:
Content size refers to the total number of words a blog or a website may have, for a newly established content to rank it needs to synchronize search engines’ top-ranked pages’ content size.
3. Top Search Results:
Under this tab, for the keyword ‘’Marketing Lad’’ we have the below metrics for the top search results.
- DA – It refers to Domain Authority. A score that tells you the ability of the website to rank for keywords on a scale of 1-100. Less range means more chances to appear in SERPs.
- Domain Age – It represents the time period a domain has been active or registered. If the domain age is more, it means more trustworthy to search engines.
- PA – It refers to Page Authority, it is a metric that measures the ability of a page to rank in search engines on a scale of 1-100. Lower page authority means great chances to appear in the SERPs.
- Content Size – It is the number of words a page or blog post contains.
- Referring Domains – It indicates the number of unique domains with at least one link back to this page.
4. Links Profile:
This tab gives us information regarding the links or referring domains pointing to a particular page. The below information is given under the Links Profile tab:
- Total links vs. referring domains – Referring Domains refer to the number of unique domains with at least one link back to the selected page while total links are the total number of links pointing to the selected page.
- MozRank – It reflects the popularity of a web page on a scale of 1-10.
- MozTrust – It determines the trust of a web page in the sight of search engines on a scale of 1-10.
- Top Backlinks – It gives you detailed information on the top three backlinks pointing to a page with information like PA, DA, etc.
- Top Anchors – It indicates the top three anchors used by a page.
5. Content Analysis:
This tab gives a breakdown of the content on a page. The content analysis tab will give you an idea of how you will be able to outrank your competition by implementing what they lack on their page. This tab shows you the below data:
- OnPage Score – It means how much page optimization concerning a particular keyword or phrase is applied. A high OnPage Score means more focused content.
- Content-Length – It refers to the number of words a blog or website may have.
- Keyword Density – It refers to the number of times a particular keyword or phrase appears on a particular page versus the total number of words on this page.
6. Social Engagement:
This tab shows the total number of shares, mentions, or likes this page may have from different social networks. Social engagement is an important factor for ranking in SERPs.
7. Sort Options:
If you are looking to stay organized by sorting your keywords then this ‘sort option’ will help you go through keywords easily and quickly. You can sort your keywords by volume, CPC, PPC, relevancy, and keyword difficulty.
8. Filter Options:
This option will help you to get the data you need quickly. You can filter data as per search volume, CPC, and long-tail keywords. You can even exclude keywords using the filter option.
9. Managing Your Project:
It is very important to stay organized when you are dealing with many keywords. You can manage many keywords using the above three options: Import keywords, manage projects, and recent searches.
Manage Projects:
You can open, edit, rename, export, and delete your projects to stay organized. The number of keywords and the creation date of a project can be checked under manage projects.
Recent Searches:
It shows the list of recent projects which makes it easier to recall and work on past keyword searches.
10. Import External Keyword List:
You can import your keywords by typing or copying from external sources and after importing you can paste it under the ‘import keywords section’ and SEMScoop will analyze all the keywords and show you the necessary metrics. Also, at a time you can import up to 700 keywords.
11. Save/Export Your Work Data:
You can save keywords and export them after getting the required keywords you need. The save option allows you to create new projects after selecting the keywords you want to save. You can even add keywords to an existing project. To load back a previously saved project you can select the ‘manage project’ option.
Exporting Keywords:
You can select the keywords that you want to export, either to the clipboard or CSV format.
12. Learning Hub:
One of the unique and interesting features of SEMScoop is their ‘Learning Hub’ which has an SEO comprehensive guide, keyword tool guide, and FAQ section. It has a full guide by which you can learn everything about SEMScoop.
SEMScoop pricing:
It is a ‘freemium’ tool which means you can either use it as a free tool or a paid tool. The free plan will give you five keyword searches per day while the premium plans are divided into Basic, Pro, and Business. The below screenshot gives an overview of the monthly plans offered by SEMScoop.
The below screenshot gives an overview of the yearly plans.
Conclusion:
SEMScoop is the most popular keyword research tool and is the fastest way to get amazing keywords to your website with less SEO difficulty. There are 12,000 happy users, millions of marketers, SEO, and PPC specialists from all over the world. It has many interesting features like Keyword difficulty score, Search volume and CPC data, SERP and links profile, Social signals, Content analysis, and an amazingly friendly interface.
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Frequently Asked Questions
What is keyword research?
It is a process of finding and analyzing terms that customers enter into search engines with the aim of using that data for a specific purpose.
What are keyword research tools?
A keyword research tool helps you find ideas that people are searching for on search engines like Google, Bing, etc
Which tool is best for keyword research?
There are many keyword research tools like Semrush, Google Search Console, Ahrefs keyword explorer, SEMScoop, etc. You can choose anyone based on your needs and budget.
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